HubSpot: CRM, email marketing, chat en vivo, formularios y analíticas


HubSpot is a platform with all the tools and integrations you need for marketing, sales, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together. See the magic for yourself in the free HubSpot WordPress plugin.

Build a relationship with your audience and grow your business with HubSpot. HubSpot’s all-in-one WordPress plugin allows you to manage contacts (CRM), engage visitors with live chat and chatbots, add beautiful forms to pages, create engaging email marketing campaigns, and more.

Use HubSpot to:

  • 💬 Connect 1:1 with visitors on your site in real-time using live chat and chatbots.
  • 📋 Capture leads with ease — build custom forms or link existing forms from your website in minutes.
  • 📧 Nurture your leads by sending newsletters & automating email marketing campaigns.
  • 📈 Track the health of your business with easy-to-understand analytics dashboards.
  • 🚀 See a unified timeline of a contact’s page views, past conversations, and more in a WordPress CRM.

Ready to get started? Click download in the top right corner of the page.

CRM & Contact Management Platform

Your CRM in the HubSpot WordPress plugin is your company’s command center. It’s the place where you can track every single customer interaction and get a 360-degree view of your customers. You can even use it to manage or automate marketing, sales, and service processes.

With HubSpot, you don’t need to jump from tool to tool to keep track of everything. Instead, you can store all of your data in one place.

HubSpot’s CRM gives you ultimate visibility into customer interactions across every team in your organization. That means that everyone will be on the same page—from marketing to sales to customer service—and able to help your customers more effectively.

Best of all, if you’re planning on growing your business (or you already are), HubSpot has the tools to grow with you.

Features you’ll love suited specifically for your business needs:

✅ Lead generation & lead management
✅ Pipeline management
✅ Email marketing
✅ Reporting dashboard
✅ Contact management
✅ Prospect tracking

Email Newsletter & Marketing Automation Software

Would you like to enhance your email marketing campaigns? 🤔

Maybe you’d like to explore different automation features, build professional emails in minutes, and send them to your entire contact database with ease.

Customers love our email marketing software tool for features like:

🤩 20+ pre-designed email templates to match your campaign goals. (Choose from templates such as newsletters, eBooks, welcome emails, and more!)

All you have to do is add your content and press send!

⚒️ Drag and drop email builder.

If you want more options to choose from, HubSpot makes it easy for you. Adjust typography, designs, colors, and more to create campaigns your subscribers will love!

🤖 Email automation, tracking, and A/B testing.

Send emails anytime someone fills out a form or engages with your live chat & chatbots. You can send messages immediately or use email scheduling to send messages later.

Email is one of the most effective ways to stay connected to your audience. With email tracking, all of your emails are logged in your database. You can measure each email’s engagement with reports for open rate and click rate — and use that information to improve campaigns.

Forms & Popups

Want to know the easiest way to learn more about your visitors?

Ask them directly.

The problem is that forms can come in so many different shapes and sizes that it’s hard to know where to start. That’s why HubSpot has options for you.

​​HubSpot’s form builder and popup plugin give you the power to create or edit forms in just a few clicks.

First, get familiar with our different form types:

✅ Embedded
✅ Standalone page
✅ Pop-up box
✅ Dropdown banner
✅ Slide in left/right box

Then, when you’re ready to go, pick a custom template:

✅ Contact us
✅ Newsletter sign up form template
✅ Support template
✅ eBook download template
✅ Event registration template
✅ More coming soon

Choose from a variety of settings, color schemes, and fonts — or start from scratch. HubSpot comes with an intuitive form and popup builder that simplifies the process, no matter what type of form you have in mind.

¿Prefieres seguir usando tu plugin actual de formularios y elementos emergentes? ¡También está bien! HubSpot se integra con la mayoría de los creadores de formularios y elementos emergentes de rápida instalación para que no tengas que preocuparte por nada.

Live Chat & Chatbots

Make your website a 24-hour marketing machine on autopilot.

Live web chat inside the HubSpot WordPress plugin streamlines the customer experience, making it easier than ever for you to engage with leads, convert them into customers, and provide them with the support they need.

HubSpot’s WordPress live chat software offers:

😀 Custom styling to match your website
🤖 A variety of bot options including:

  • ✅ Concierge bot
  • ✅ Qualify leads bot
  • ✅ Meetings bot
  • ✅ Tickets bot
  • ✅ Knowledge base & support bot
  • ✅ Offline bot

📲 Real-time messaging on the go via HubSpot’s mobile app
👨‍💻 A Slack integration to receive and respond to chat notifications
🕐 24/7 live support on autopilot

Our free live chat feature helps you turn website visitors into customers by providing insightful, real-time support.


Customers are browsing your website, but what are they actually looking at?

The HubSpot WordPress plugin gives you a straightforward, visual answer.

With built-in marketing analytics (email analytics, traffic analytics, WordPress analytics), it’s easy to understand which marketing actions are driving the most results… and which ones you need to fix. Quickly see how your forms, popup forms, live chat & chatbots, email marketing, and sales follow-ups are helping grow your business.

👩‍💻 Get a complete picture of who’s on your site.

What pages are being looked at? Who is visiting the pages? How long do they stay on-site? What parts of the site do they spend the most time on? With our plugin, you’ll be able to see everything about your visitor behavior in one place—and learn how to convert them into customers!

📈 Get detailed reports across marketing channels.

Create detailed reports on performance of various assets, from blog posts and landing pages to email campaigns and more. Arrange these views in dashboards in your plugin, so you can easily see the performance of your website and make data-driven decisions.

Seamless Integrations

Ready to get started? Now you can easily integrate HubSpot with over 1030 integrations including:

💻 Social Media Software, Analytics, & Advertising Software Integrations

✅ Adroll
✅ Facebook Ads
✅ Facebook Messenger
✅ Google Ads
✅ Hotjar
✅ Instagram
✅ Linkedin Ads
✅ Twitter
✅ YouTube

📲 Communications & Design Integrations

✅ Canva
✅ HelloSign
✅ Slack
✅ Vidyard
✅ Integromat
✅ Zoom

🖥️ CRM, Email Marketing, & Marketing Automation Integrations

✅ Active Campaign
✅ Campaign Monitor
✅ Constant Contact
✅ Drip
✅ Gmail
✅ Hustle
✅ Mailchimp
✅ Ontraport
✅ Outlook
✅ Salesforce
✅ Sendinblue
✅ WP Fusion
✅ Zoho

💵 E-commerce (Online Store), Recurring Payment, & Payment Processing Integrations

✅ BigCommerce
✅ Shopify
✅ Stripe
✅ WooCommerce

📆 Events & Meeting Scheduling Software Integrations

✅ Calendly
✅ Eventbrite
✅ The Events Calendar

📋 Forms, Landing Page Builders, & CRO Integrations

✅ Elementor
✅ Formidable Forms
✅ Forminator
✅ Gravity Forms
✅ Instapage
✅ JotForm
✅ Kali Forms
✅ MailOptIn
✅ Ninja Forms
✅ OptInMonster
✅ Sumo
✅ Survey Monkey
✅ Typeform
✅ Unbounce
✅ WPForms

💬 Live Chat & Customer Support Software Integrations

✅ Drift
✅ Front
✅ Help Scout
✅ Intercom
✅ LiveChat
✅ Pure Chat
✅ Zendesk

🔋 Productivity & Project Management Software Integrations

✅ Asana
✅ Jira

What are people saying about the HubSpot plugin?

“HubSpot fue un factor importante que nos ayudó a incrementar las ganancias de WP Buffs a 1 millón de dólares. Su plugin y el CRM de ventas hicieron que nuestro proceso de ventas fuera mucho más profesional y nos mantuvo completamente organizados mientras pasábamos de 1 representante de ventas a 4. Además, los escritorios de informes me permiten conocer las fortalezas de nuestras actividades de ventas y dónde podríamos mejorar con solo unos clics. Huelga decir que me quedo con HubSpot”. Joe Howard, Fundador y CEO, WP Buffs

“HubSpot capacita a los especialistas en marketing en algo más que analíticas anónimas que obtienen de Google Analytics. En vez de ello, profundiza hasta llegar a los usuarios individuales”. Michael Shoup, Fundador / CEO, 12South Marketing

“HubSpot reduce notablemente el tiempo que tengo que dedicar a marketing. Solíamos pasar demasiado tiempo generando leads inbound, pero esos números aumentaron notablemente con un mínimo esfuerzo”. Brian Ruhlmann, Director de ventas y marketing, AdmitHub


  • Mide los resultados con informes.
  • Organiza, haz seguimiento y nutre a tus leads gratis con HubSpot CRM.
  • Los formularios de tu sitio web se sincronizarán automáticamente con HubSpot CRM.
  • Nutre y convierte leads con listas y correo electrónico.
  • Envía a tus contactos estupendos correos electrónicos, efectivos y personalizados.
  • Agrega chat en vivo a tu sitio web, interactúa fácilmente con los visitantes de tu sitio y ofréceles tu ayuda.
  • Agrega a tu web chatbots, activos las 24 horas del día, los 7 días de la semana, para contribuir a automatizar la captación de leads y la asistencia técnica.
  • Crea estupendos formularios y elementos emergentes en tu sitio web en minutos gracias a un intuitivo creador drag-and-drop.


Este plugin proporciona 1 bloque.

  • HubSpot - CRM, Email Marketing, Live Chat, Forms & Analytics



La manera más fácil de instalar este plugin es usar la interfaz de administrador de WordPress.

  • Ve a tu escritorio de administrador
  • Busca el menú “Plugins”
  • Haz clic en “Agregar nuevo”
  • Busca “HubSpot”
  • Haz clic en “Instalar ahora”
  • Ve al menú “Plugins”
  • Click “Activate” on the HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics plugin
  • Inicia sesión o regístrate para crear una cuenta de HubSpot

Your WordPress site and HubSpot account will be connected and you’re ready to get started with HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics.


  1. Carga la carpeta ‘”leadin” en el directorio “/wp-content/plugins/”
  2. Activa el plugin a través del menú “Plugins” en WordPress

¿Tienes problemas? Consulta nuestra documentación de ayuda

Preguntas frecuentes


  • Tu sitio web o blog deben utilizar 3.7 o superior en el servidor. Recomendamos la última versión.
  • El plugin no se puede instalar en sitios de, ya que no permiten agregar plugins o Javascript.
  • La función wp_footer debe estar incluida en el archivo de pie de página de tu tema de WordPress (footer.php)
  • Esta función es necesaria para que nuestro fragmento de JavaScript se instale en todas las páginas de tu sitio.
  • Para instalar plugins en tu sitio de WordPress, tienes que tener el rol de administrador. Si no eres administrador, puedes reenviar estas instrucciones a la persona correspondiente.

¿Qué hace el plugin?

HubSpot’s WordPress plugin allows you to use HubSpot email marketing, CRM, forms, popups, analytics, and live chat on your WordPress website. This plugin gives you all the tools you need to grow your business and delight your contacts and customers.

¿Qué es HubSpot?

HubSpot is an all-in-one CRM platform that provides a marketing, sales, and customer service products to help you grow your business.

¿Para quién está pensado HubSpot?

HubSpot is perfect for agencies, business owners (including small businesses and e-commerce companies), bloggers, designers, or anyone with a WordPress website that wants to use a seamless CRM plugin with built-in marketing tools. 135,000+ companies in 100+ countries already use HubSpot to grow their businesses.

¿Hace falta saber código para usar el plugin de HubSpot para WordPress?

¡De ninguna manera! El plugin de HubSpot para WordPress es fácil de descargar y funciona de inmediato y sin problemas con tu sitio de WordPress. Puedes sacar provecho de nuestro CRM, chat en vivo, email marketing, formularios y mucho más sin la necesidad de codificar.

¿Qué está disponible de manera gratuita en HubSpot?

El plugin de HubSpot para WordPress ofrece de manera gratuita formularios, gestión de contactos, email marketing y más.

HubSpot también cuenta con niveles de pago disponibles para quienes desean funciones más avanzadas como blogs, landing pages, optimización para motores de búsqueda (SEO), correo electrónico de equipo, retargeting, calificación de leads, bots, programación de correos electrónicos, encuestas NPS, llamadas a la acción (CTA), base de conocimientos y más. Si deseas consultar todas las características que se ofrecen en los niveles gratuitos y de pago de HubSpot, visita nuestra página de precios.

Our CRM for WordPress is powered by HubSpot’s free CRM.

¿Necesito instalar un plugin de SMTP de WordPress para usar la característica de correo electrónico de HubSpot?

No. No es necesario instalar un plugin adicional de SMTP para correo electrónico.

A diferencia de otros plugins de formularios y de correo electrónico de WordPress, que envían mensajes usando una función de correo PHP, HubSpot es un software independiente de email marketing. Puedes definir el IMAP y el SMTP en tu proveedor actual (Gmail, Outlook, Yahoo) y dejar de preocuparte por la capacidad de entrega desde WordPress.

¿Qué tipos de formularios y elementos emergentes puedo crear con HubSpot?

Estos son algunos ejemplos de los formularios y elementos emergentes que puedes crear con HubSpot:

  • advanced forms
  • announcement popup
  • appointment form
  • banner bar
  • calculator form
  • conditional form
  • conditional logic form
  • contact button form
  • contact form popup
  • contact forms
  • coupon popup
  • custom form
  • custom forms
  • custom popup
  • donation form
  • email form
  • email forms
  • email submit form
  • event form
  • exit intent popup forms
  • exit popup
  • feedback form
  • file upload form
  • floating bar popup
  • inline signup form
  • lightbox popup
  • mobile popup
  • multi page form
  • newsletter form
  • newsletter popup
  • order form
  • payment form
  • pdf form
  • popup form
  • quiz form
  • quote form
  • quote request form
  • registration popup
  • scroll trigger popup
  • signature form
  • signup form
  • slide-in popup
  • slide-in scroll popup
  • star rating form
  • sticky bar
  • sticky popup
  • subscription form
  • survey form
  • survey popup
  • targeted popup
  • time on site popup
  • upload form
  • user registration form
  • web contact form
  • web form
  • welcome mat popup
  • woocommerce popup

¿Prefieres usar tu herramienta para formularios actual? HubSpot se integra gran cantidad de creadores de formularios y elementos emergentes de WordPress.

Does HubSpot support e-commerce stores?

The HubSpot WordPress plugin is great for many types of businesses including ecommerce. For WooCommerce shop owners, consider the HubSpot for WooCommerce plugin for even added functionality in your shop.

Mi pregunta no aparece en la lista.

Visita la Comunidad de HubSpot para acceder a documentación más detallada y asistencia técnica. ¡Gracias!


17 de mayo de 2023
I recently integrated the Hubspot WordPress plugin into my website with high hopes of streamlining my marketing efforts. While the plugin offers some useful features, there are a few drawbacks that significantly impact both mobile website performance and user experience. First and foremost, I noticed a significant decline in mobile website performance after implementing the Hubspot plugin. According to Google PageSpeed Insights, my website's performance score plummeted from 64 to 39 (unable to add links to screenshot to compliment my review). This decline is quite concerning, as a slow-loading website can have a detrimental effect on user engagement and search engine rankings. It is essential to consider this performance impact before deciding to use the Hubspot plugin, especially if website speed is a priority for your business. I encountered a frustrating issue with the plugin's login functionality. Whenever I close my browser, all data associated with Hubspot, including my login information, is automatically deleted for security reasons. Consequently, I find myself having to log in manually to the Hubspot dashboard every time I access it. This inconvenience disrupts my workflow and wastes precious time that could be better spent on other tasks. This issue seems to be a significant flaw in Hubspot's design and should be addressed promptly. Despite these setbacks, it's worth noting that the Hubspot WordPress plugin does offer some valuable features for marketers. It allows for seamless integration of Hubspot's CRM and marketing tools, enabling easy lead capture, email marketing, and contact management. The plugin also provides analytics and reporting functionalities, giving users insights into their marketing performance but the downside is, when you option for an upgrade it gets pricey. The Hubspot WordPress plugin presents a mixed bag of pros and cons. While it offers useful marketing features and analytics capabilities, it comes with notable downsides. The decline in mobile website performance according to Google PageSpeed Insights is concerning, and the persistent login issue is a significant inconvenience. If you decide to use the Hubspot plugin, it is crucial to be aware of these limitations and consider the trade-offs carefully. Hopefully, the Hubspot team will address these issues promptly to improve the overall user experience.
24 de marzo de 2023
I have installed the plugin on 4 different site and none of them work, I have it on one site no other plugins so no conflict there and it still will not connect. I can not find any information or help on what to do. What a waste of a day, researching and still can not get it to work, I also set up an account on hubspot and could not even get the email section to connect, it should not be this hard.
12 de marzo de 2023
We used this plugin for a while, only to track some pages. No forms, no CTA. We had to uninstall it because it was responsible for a huge drop in our performance. We went from 99 to 67 in lighthouse! After disabling, our performance was back to normal. This is unacceptable, especially, for a plugin that is supposed to be in the SEO domain...
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Registro de cambios

Full changelog here
– Current version: 10.1.24
– Version release date: 2023-05-31

10.1.24 (2023-05-31)

  • Add Norwegian language support

10.1.23 (2023-05-17)

  • Fixed form creation by template