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Site Kit by Google – Analytics, Search Console, AdSense, Speed

Site Kit by Google – Analytics, Search Console, AdSense, Speed

Por Google
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Descripción

Site Kit es el plugin oficial de Google para WordPress para obtener las perspectivas sobre cómo encuentran y usan tu sitio las personas. Site Kit es la solución integral para implementar, gestionar y obtener perspectivas desde herramientas críticas de Google para que el sitio tenga éxito en la web. Proporciona perspectivas fidedignas y actualizadas desde múltiples productos de Google directamente en el escritorio de WordPress para un fácil acceso, todo de forma gratuita.

Llevando lo mejor de las herramientas de Google a WordPress

Site Kit incluye características potentes que hacen que el uso de estos productos de Google sea perfecto y flexible:

  • Estadísticas fáciles de entender directamente en el escritorio de tu WordPress
  • Estadísticas oficiales de múltiples herramientas de Google, todo en un solo escritorio
  • Configuración rápida para múltiples herramientas de Google sin tener que editar el código fuente de tu sitio
  • Métricas para todo tu sitio y para las entradas individuales
  • Fácil de gestionar, con permisos específicos para WordPress y los diferentes productos de Google

Herramientas de Google compatibles

Site Kit muestra métricas clave e información de diferentes productos de Google:

  • Search Console: Comprende cómo Google Search descubre y muestra tus páginas en la búsqueda de Google. Haz un seguimiento de cuántas personas han visto tu sitio en los resultados de búsqueda y qué consulta han usado para buscarlo.
  • Analytics: Explora cómo los usuarios navegan por tu sitio y rastrea los objetivos que has establecido para que completen tus usuarios.
  • AdSense: Mantén un seguimiento de cuánto estás ganando con tu sitio.
  • PageSpeed Insights: Mira cómo rinden tus páginas en comparación con otros sitios del mundo real. Mejora el rendimiento con consejos prácticos de PageSpeed ​​Insights.
  • Tag Manager: Usa Site Kit para configurar fácilmente Tag Manager, no es necesario editar código. Luego, gestiona tus etiquetas en Tag Manager.
  • Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account.
  • Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts.
  • Ads: Get customers and sell more with targeted traffic from Google Ads.

Instalación

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Instalación desde WordPress

  1. Visita Plugins > Añadir nuevo.
  2. Busca Site Kit por Google.
  3. Instala y activa el plugin Site Kit por Google.
  4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, acuérdate de que cada uno debe conectar su propia cuenta de Google para tener acceso al plugin.

Instalación manual

  1. Sube toda la carpeta google-site-kit al directorio /wp-content/plugins/.
  2. Visita Plugins.
  3. Activa el plugin Site Kit por Google.
  4. Conecta Site Kit a tu cuenta de Google. Si hay varios administradores de WordPress, acuérdate de que cada uno debe conectar su propia cuenta de Google para tener acceso al plugin.

Después de la activación

  1. Visita el nuevo menú de Site Kit
  2. Sigue las instrucciones en el asistente de configuración.
  3. Ve al escritorio principal de Site Kit, el cual muestra las métricas clave desde Search Console.
  4. Conecta herramientas adicionales de Google en Site Kit > Ajustes. Aprende más sobre qué herramientas son las adecuadas para ti.

Preguntas frecuentes

Para más información, visita la web oficial de Site Kit.

¿Es gratuito Site Kit?

El plugin Site Kit es gratuito y de código abierto, y seguirá siéndolo. Los productos individuales de Google incluidos en Site Kit están sujetos a los términos y tarifas estándar (si corresponde) para esos productos.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 7.4+
  • Navegador moderno: Internet Explorer no es compatible
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

Puedes encontrar más información sobre cómo funciona Site Kit con AdSense en nuestra Guía de administración de AdSense. .

Is Site Kit GDPR compliant?

Al usar Site Kit, los propietarios del sitio son responsables de administrar los avisos y requisitos consentimiento – incluidos los requisitos de RGDP – como se describe en los Términos de Servicio de Google.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Crea un nuevo tema en nuestro foro de soporte de WordPress.org. Asegúrate de seguir las directrices del foro de soporte al publicar.

Reseñas

Useful but Limited

17 de abril de 2026 1 respuesta
Gives helpful insights from Google tools in one place. Setup was okay but not super smooth. Feels a bit basic sometimes. Good for simple use but needs more features.

Watch out! This can completely screw up Google Ads Reporting

16 de abril de 2026 4 respuestas
This plugin is sold as a way of simplifying your tracking. But BEWARE DOUBLE REPORTING of Conversions. If your website uses Woocommerce and Google for Woocommerce to connect your store with Google Merchant Centre and Ads, so that you can list your products either free on Merchant Centre and/or a Google Shopping Ads campaign. Then you cannot use the Site Kit > Analytics > Enhanced Conversion Tracking > Track Plugin Conversion option. This is because, even though this option sits under the *Google Analytics* options, it actually reports Purchase conversions into Google Adwords as well –you have to click through to ‘Learn More’ in order to find this hidden piece of info– it should be stated clearly on the page. Meanwhile, Google for Woocommerce cannot be disabled without sacrificing the whole shebang, so you must disable the Plugin Conversion Tracking option in SiteKit. Unfortunately, this means that Google Analytics then does not receive Conversion Tracking, so you need another solution, most easily Google Analytics for Woocommerce, which can do that. The same thing applies if you use GRAVITY FORMS and you have a Tag Manager set up already to track conversions. Then you need to disable this ‘Track Plugin Conversions’ option because it ‘automatically handles’ your conversion tracking here too. Basically it’s a bit of a nightmare because it does not enable you to see and select what ‘conversions’ you want it to track or not depending on your Tag Manager or other plugins installed. By the way, it took me ages to find out why my conversions were suddenly double reporting and spending 2 hours with the the Google Technical Team didn’t help, as they didn’t have a clue either. In the end it was the Woocommerce Support team which worked it out.

Clean & Useful

13 de abril de 2026 1 respuesta
Site Kit by Google is really handy. The setup was fast, no confusion at all. I can see all important data in one dashboard. Saves my time fr. Working smoothly, no lag. pretty useful 👍

Useful but Clunky

10 de abril de 2026 1 respuesta
Good to see stats in one place. The setup was ok, but the UI feels a bit messy. sometimes slow to load data. works fine but can be smoother tbh 👍
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Colaboradores y desarrolladores

Este software es de código abierto. Las siguientes personas han contribuido a este plugin.

Colaboradores

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Registro de cambios

1.176.0

Enhanced

  • Remove the “New” badge from the Audience groups widget. See #12290.
  • Ensure the Email reporting panel is open after completing GA4 module setup if the setup was started with the Email reporting panel open. See #12257.
  • Avoid a delay when showing the Welcome modal’s dashboard tour and its tooltip. See #12252.
  • Fix tooltip visibility for the Search Console-only dashboard tour on shorter desktop screens. See #12241.
  • Add error notices when email CRON tasks encounter errors. See #12133.
  • Add GA event tracking for user interaction with the Analytics setup CTA. See #12031.
  • Add a “Start setup” link for Site Kit in the WordPress plugin screen. See #8679.

Fixed

  • Fix scrolling issues in sidesheet panels. See #12360.
  • Fix layout bug when email reports have multiple notices. See #12279.
  • Show a Search Console-specific error message in Email reporting when a permissions issue is encountered. See #12276.
  • Fix timezone bugs with scheduled emails. See #12102.

See changelog for all versions.

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4.2 de 5 estrellas.

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