Title: Referrer Analytics
Author: Ben Marshall
Published: <strong>13 de julio de 2020</strong>
Last modified: 10 de septiembre de 2020

---

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![](https://ps.w.org/referrer-analytics/assets/banner-772x250.png?rev=2345764)

Este plugin **no se ha probado con las últimas 3 versiones mayores de WordPress**.
Puede que ya no tenga soporte ni lo mantenga nadie, o puede que tenga problemas 
de compatibilidad cuando se usa con las versiones más recientes de WordPress.

![](https://ps.w.org/referrer-analytics/assets/icon.svg?rev=2345764)

# Referrer Analytics

 Por [Ben Marshall](https://profiles.wordpress.org/bmarshall511/)

[Descargar](https://downloads.wordpress.org/plugin/referrer-analytics.2.0.1.zip)

 * [Detalles](https://es-mx.wordpress.org/plugins/referrer-analytics/#description)
 * [Opiniones](https://es-mx.wordpress.org/plugins/referrer-analytics/#reviews)
 *  [Instalación](https://es-mx.wordpress.org/plugins/referrer-analytics/#installation)
 * [Desarrollo](https://es-mx.wordpress.org/plugins/referrer-analytics/#developers)

 [Soporte](https://wordpress.org/support/plugin/referrer-analytics/)

## Descripción

A powerful site referrer analytics plugin. Get insights into types of referring 
traffic, automated [GA campaign URLs](https://support.google.com/analytics/answer/1033863),
and useful tracking data for advanced reporting, conversation tracking, and 3rd-
party integration.

#### On-site Reporting & Statistics

A powerful tool that allows owners to gain valuable insights into referring traffic.
View on-site reporting and statistics with interactive visual graphs and detailed
logging including:

 * GDPR & [CCPA compliant](https://www.benmarshall.me/ccpa-compliance/)
 * Date & time users were referred
 * IP addresses of referred users & their [geolocation](https://benmarshall.me/html5-geolocation/)
 * Types of referring traffic: _organic, bots, referral, etc._
 * Human-readable referrers (ex. Google, Facebook, etc.)
 * Referred destination URLs & top landing pages from referrers
 * Toplists of referrers, types of referrers, popular landing pages & more
 * Helpful recommendations to block known malicious referrers

#### Automated Google Analytics Integration

Automatically track [Google Analytics campaign data](https://support.google.com/analytics/answer/1033863)
via automated URLs from referring sources — no need to manually generate campaign
URLs!

Here’s how it works:

 1. User visits the site from a referring URL like Google
 2. It retrieves & parses the referrers info
 3. Smart redirect with UTM parameters added (i.e. `utm_source`, `utm_medium` and `
    utm_campaign`)

When cookies are enabled, last known UTM values and referrer info is stored and 
can be accessed for advanced reporting, conversion tracking, etc.

## Capturas

 * [[
 * Referrer Analytics statistics & charts
 * [[
 * Referrer Analytics statistics & charts
 * [[
 * Referrer Analytics log
 * [[
 * Referrer Analytics settings screen

## Instalación

 1. Upload the entire referrer-analytics folder to the `/wp-content/plugins/` directory.
 2. Activate the plugin through the Plugins screen (Plugins > Installed Plugins).
 3. Visit the plugin setting to configure as needed (Settings > Referrer Analytics).

For more information, see the [plugin’s website](https://benmarshall.me/referrer-analytics).

## Preguntas frecuentes

### What is a “self-referral”?

A “self-referral” is traffic coming to the site that has been referred by the same
site. Referrer Analytics will typically ignore this type of traffic except when 
ran on certain hosts such as Pantheon.io. Learn more about “self-referrals” in [Pantheon’s documentation](https://pantheon.io/docs/pantheon_stripped).

### What aren’t my user referrers being logged?

Referrer Analytics relies on `$_SERVER['HTTP_REFERER]`. Due to increasing privacy
settings, there’s a handful of edge cases where this variable isn’t available. These
include:

 * “direct” visitors (typed a URL in the browser or used a bookmark)
 * Followed a link from outside the browser (from an email or mobile app)
 * Referred from http to https, browsers hid the referrer for security
 * Browser modified to not send referrer (browser extensions)
 * Using a proxy server that removes referrer headers
 * Clicked a link that has an HTML5 [`rel=noreferrer` attribute](https://html.spec.whatwg.org/multipage/links.html#link-type-noreferrer)
 * Uses JavaScript to link to your site (`window.open` or `location.href`)
 * [`meta refresh`](https://stackoverflow.com/questions/2985579/does-http-equiv-refresh-keep-referrer-info-and-metadata/24283850#24283850)
   redirects
 * Request was made by a robot

You can choose to have a URL parameter fallback if one exists such as `utm_source`
if the `$_SERVER['HTTP_REFERER]` is unavailable. Note that some CMS like WordPress,
automatcially add `rel=noreferrer` to external links. You can control this from 
the plugin settings page.

### What referrer cookies are available

When plugin cookies are enabled, referrer-specific cookies are set and can be used
for advanced tracking and reporting (ex. pass UTM values to hidden form inputs).

The following cookies are available:

 * `referrer-analytics-referrer_name`
 * `referrer-analytics-referrer_type`
 * `referrer-analytics-referrer_host`
 * `referrer-analytics-referrer_scheme`
 * `referrer-analytics-referrer_url`
 * `referrer-analytics-referrer_destination`

### What Google Analytics cookies are available?

You can access [Google Analytics UTM values](https://support.google.com/analytics/answer/1033863?hl=en)
via cookies when plugin cookies are enabled. This can be useful with certain hosts
like [Pantheon](https://pantheon.io/docs/pantheon_stripped), that strip this information
on the backend. They also persist during the user’s session allowing advanced tracking
and reporting (ex. pass UTM values to hidden form inputs).

The following cookies are available:

 * `referrer-analytics-utm_source`
 * `referrer-analytics-utm_medium`
 * `referrer-analytics-utm_campaign`
 * `referrer-analytics-utm_term`
 * `referrer-analytics-utm_content`

## Reseñas

No hay reseñas para este plugin.

## Colaboradores y desarrolladores

Este software es de código abierto. Las siguientes personas han contribuido a este
plugin.

Colaboradores

 *   [ Ben Marshall ](https://profiles.wordpress.org/bmarshall511/)

[Traduce “Referrer Analytics” a tu idioma.](https://translate.wordpress.org/projects/wp-plugins/referrer-analytics)

### ¿Interesado en el desarrollo?

[Revisa el código](https://plugins.trac.wordpress.org/browser/referrer-analytics/),
echa un vistazo al [repositorio SVN](https://plugins.svn.wordpress.org/referrer-analytics/)
o suscríbete al [registro de desarrollo](https://plugins.trac.wordpress.org/log/referrer-analytics/)
por [RSS](https://plugins.trac.wordpress.org/log/referrer-analytics/?limit=100&mode=stop_on_copy&format=rss).

## Registro de cambios

#### v2.0.1

 * IP addresses are now anyonymized to comply with privacy legislation (GDPR, CCPA,
   etc.). [#3](https://github.com/bmarshall511/referrer-analytics/issues/3)

#### v2.0.0

 * Optimized JS & resource loading
 * Enhanced statistics dashboard
 * Re-write of the code base

#### v1.7.2

 * Fixed overflow issue with top lists
 * Added additional pre-defined referrer hosts

#### v1.7.1

 * Added additional pre-defined referrer hosts
 * Fixed the line charts direction
 * Various UI enhancements

#### v1.7.0

 * Various performance enhancements
 * Various UI enhancements
 * Added additional pre-defined referrer hosts

#### v1.6.1

 * Fix for cached CSS files

#### v1.6.0

 * Added additional pre-defined referrer hosts
 * Added “(UTM Source)” to referrers that use the “URL Referrer Fallback”
 * Added more charts to the Referrer Analytics dashboard
 * Added a “inferred” attribute to known referrers that are defined by the `utm_source`

#### v1.5.0

 * Fixed sorting issue on the log table
 * Added additional pre-defined referrer hosts
 * Added more charts

#### v1.4.1

 * Added additional pre-defined referrer hosts
 * Changed ‘backlink’ default to ‘referral’
 * Enhanced the log table

#### v1.4.0

 * Added additional pre-defined referrer hosts
 * Added ability to have a fallback referrer if `$_SERVER['HTTP_REFERER']` is unavailable
 * Added the ability to prevent WP from automatcially adding `rel="noreferrer"` 
   tags to external links
 * Fixed issue with some plugin form fields not saving

#### v1.3.1

 * Fixed PHP warning header output issue on the log page after a log is deleted 
   for some hosts
 * Fixed duplicate comma seperated IP addresses on some hosts like Pantheon
 * Removed log files & now storing referred traffic in the database

#### v1.3.0

 * Added additional pre-defined referrer hosts
 * Various admin UI improvements

#### v1.2.0

 * Fixed PHP notice for `Undefined index: redirect`
 * Updated the cookie name convention
 * Changed the helper function `referrer_analytics_parsed_log` to `referrer_analytics_parse_log`
 * Added more insight charts
 * Minor bug fixes
 * Added URL field to Defined Referrer Hosts
 * Added UTM cookies

#### v1.1.0

 * Added additional pre-defined referrer hosts
 * Added paging to the Referrer Log
 * Log now get’s synced with updated referrer & known hosts

## Meta

 *  Versión **2.0.1**
 *  Última actualización **hace 6 años**
 *  Instalaciones activas **40+**
 *  Versión de WordPress ** 5.2 o superior **
 *  Probado hasta **5.5.18**
 *  Versión de PHP ** 7.2 o superior **
 *  Idioma
 * [English (US)](https://wordpress.org/plugins/referrer-analytics/)
 * Etiquetas:
 * [analytics](https://es-mx.wordpress.org/plugins/tags/analytics/)[google analytics](https://es-mx.wordpress.org/plugins/tags/google-analytics/)
   [referrer](https://es-mx.wordpress.org/plugins/tags/referrer/)[statistics](https://es-mx.wordpress.org/plugins/tags/statistics/)
 *  [Vista avanzada](https://es-mx.wordpress.org/plugins/referrer-analytics/advanced/)

## Valoraciones

Aún no se han enviado valoraciones.

[Your review](https://wordpress.org/support/plugin/referrer-analytics/reviews/#new-post)

[Ver todas las valoraciones](https://wordpress.org/support/plugin/referrer-analytics/reviews/)

## Colaboradores

 *   [ Ben Marshall ](https://profiles.wordpress.org/bmarshall511/)

## Soporte

¿Tienes algo que decir? ¿Necesitas ayuda?

 [Ver el foro de soporte](https://wordpress.org/support/plugin/referrer-analytics/)

## Donar

¿Te gustaría apoyar el progreso de este plugin?

 [ Dona a este plugin ](https://benmarshall.me/donate/?utm_source=referrer_analytics&utm_medium=wordpress_repo&utm_campaign=donate)