Mailchimp for WooCommerce


Join the 17 million customers who use Mailchimp, the world’s largest marketing automation platform, to develop their e-commerce marketing strategy. With the official Mailchimp for WooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free.

What you can do with this plugin

  • Sync to your Audience in Mailchimp with purchase data.
  • Sync new subscribers to your Audience when they create an account and opt-in.
  • Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
  • Destaca recomendaciones de productos.
  • Rastrea y segmenta a tus consumidores con base en su historial de compras y en la frecuencia de compras.
  • Ve datos detallados de tu desempeño de mercadeo en tu escritorio de Mailchimp.
  • Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.
  • Incrusta automáticamente un formulario en ventana emergente que convierte a los visitantes de tu sitio web en subscriptores.
  • Add discount codes created in WooCommerce to your emails and automations with a Promo Code content block
  • Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your audience.
  • Este plugin es compatible con WPML

Notas importantes

This plugin supports our most powerful API 3.0 features, and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp.
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0. compatibility is limited to Business tier users only.


Antes de empezar

Here are some things to know before you begin this process.
– This plugin requires you to have the WooCommerce plugin already installed and activated in WordPress.
– Your hosting environment must meet WooCommerce’s minimum requirements, including PHP 7.0 or greater.
WP_CRON must be activated with your hosting provider to sync data. Please verify that it is enabled.
– We recommend you use this plugin in a staging environment before installing it on production servers. To learn more about staging environments, check out these related WordPress plugins.
– Mailchimp for WooCommerce syncs the customer’s first name, last name, email address, and orders.
– WooCommerce customers who haven’t signed up for marketing emails will appear in the Transactional portion of your audience, and cannot be exported.


Deberás hacer algunas cosas para conectar tu tienda WooCommerce a Mailchimp.
– Descarga el plugin.
– Instala el plugin en tu sitio de administración de WordPress.
– Conéctate de forma segura a tu cuenta de Mailchimp a través de una ventana emergente segura de OAuth.
– Configura tus ajustes de Audiencia para completar el proceso de sincronización de datos.
– Si tienes necesidades de configuración más avanzadas, consulta nuestra wiki en GitHub

Preguntas frecuentes

Who is subscribed to my Audience with this plugin?

  • Customers are subscribed to your Audience when they opt-in at checkout or when an account is created. If an account is created through the standard WooCommerce My Account page, they must opt-in to be added.
  • Customers are sent to your Audience as Transactional if they do not opt-in. This is done so you can send abandoned carts or order notifications.
  • If double opt-in is enabled, customers will only be subscribed to your Audience if they approve the subscription from the confirmation email that is sent.

¿Cuál es la manera recomendada de sincronizar tiendas más grandes?

To optimize the performance of your Mailchimp integration we recommend running the queue in CLI mode. Please refer to this guide in our Wiki.

¿Es compatible con configuraciones multisitio?

Multisites are supported, with a few caveats. Please refer to our Wiki page on this topic for more information.

¿Por qué no se envían categorías de productos a Mailchimp?

At this time, the synchronization of product categories from WooCommerce to Mailchimp is not supported by the Mailchimp API.

Mi sincronización es lenta o se ha detenido

  • If you’re using the current version of the plugin, it utilizes a queue system powered by Action Scheduler. It depends on WP_CRON to be activated with your hosting provider. Please verify that it is enabled.
  • If you’re using a host that makes use of CPU throttling, please check to see if you’ve hit your limit after initiating the sync.
  • If you’re using Redis, Nginx or MemCache, check to see if you or your hosting provider can exclude certain paths to the REST API and /wp-json/mailchimp-for-woocommerce.
  • If you have a large number of plugins being used, you may need to bump up your memory limit on your server (1GB for example) to accommodate the initial sync.

Mi pregunta no está en la lista

If you are unable to sync or connect with Mailchimp, you can open a ticket on our Github plugin page. Please provide the version of the plugin and PHP you’re using, any fatal errors in the WooCommerce logs (WooCommerce -> Status -> Logs) you’re seeing, along with relevant information to the problem you’re experiencing.


29 de enero de 2023
Free version is a waste of time. The whole system is very heavy and not good for websites page speed. There are better free plugins for using newsletter subscriptions. Mailchimp is the old way of doing things.
13 de enero de 2023
This plug in overwrites email subscribers email opt-in preferences, including unsubscribes. This leads to all sorts of problems with complying with email best practices and regulations. It's negatively impacting our clients' ecommerce businesses. Tech Support for both Mailchimp, WooCommerce, and WordPress is not responsive. They keep shifting blame onto one another instead of debugging.
10 de diciembre de 2022
Using this plugin for just a few months did not cause any problems. Useful, easy to use, we use it with a small mailing list, so we can't tell much for really heavy use.
2 de diciembre de 2022
Very basic plugin. If your needs are little, it works fine. But if you want to segment based on orders your customers made, you can only segment on basic things like product purchased, purchase date, store ordered from, etc. You can nog segment on product variations or SKUs.
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Registro de cambios


  • Deprecated ExtendRestAPI filling logs
  • update action scheduler version
  • fix for saving profile unsubscribes

Bitácora de cambios histórica