Meta for WooCommerce

Descripción

This is the official Meta for WooCommerce plugin that connects your WooCommerce website to Facebook, Instagram and WhatsApp. With this plugin, you can install the Facebook pixel, upload your online store catalog, enabling you to easily run dynamic ads and connect your WhatsApp Business account to automatically update customers about their orders.

Marketing on Meta platforms helps your business build lasting relationships with people, find new customers, and increase sales for your online store. With this Facebook ad extension, reaching the people who matter most to your business is simple. This extension will track the results of your advertising across devices. It will also help you:

  • Maximizar el rendimiento de tu campaña. Al configurar el píxel de Facebook y crear tu audiencia, optimizarás tus anuncios para las personas que probablemente compren tus productos y llegarás a las personas con anuncios relevantes en Facebook después de que hayan visitado tu web.
  • Encontrar más clientes. Al conectar tu catálogo de productos, se crearán automáticamente carruseles de anuncios que mostrarán los productos que vendes y atraerán más compradores a tu web.
  • Generate sales among your website visitors. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Meta for WooCommerce.
  • Engage with customers on WhatsApp by updating your customers about their orders at every step, freeing up more time for you to focus on your business.

Soporte

Before raising a question with Meta Support, please first take a look at the Meta helpcenter docs, by searching for keywords like ‘WooCommerce’ here. If you didn’t find what you were looking for, you can go to Meta Direct Support and ask your question.

When reporting an issue on Meta Direct Support, please give us as many details as possible.
* Symptoms of your problem
* Screenshot, if possible
* Your Facebook page URL
* Your website URL
* Current version of Facebook-for-WooCommerce, WooCommerce, WordPress, PHP

To suggest technical improvements, you can raise an issue on our Github repository.

Known limitations

Crash recovery uses a shutdown handler to write a disable flag and queue a sanitized crash report.
In rare PHP memory-exhaustion fatals, there may be too little memory left for the shutdown handler to run.
When that happens, the site still recovers on the next request, but the disable flag and crash report may be skipped for that request.

Instalación

Visita el centro de ayuda de Facebook aquí.

Reseñas

13 de julio de 2026
After struggling with this setup for far too long, and after the usual experience of trying to get help from the Meta Help Center (which was, unsurprisingly, not very helpful), I finally found the actual issue. The connection process fails if your browser blocks third-party cookies. The setup appears to work, shows that WooCommerce is connected to Facebook, and then the popup just goes black or gets stuck. There are no useful error messages, no clear indication of what went wrong, and the plugin logs only show that the access token is missing afterwards. The solution was to temporarily allow third-party cookies in the browser, complete the Meta connection, and then disable them again. A simple warning in the setup screen would have saved hours of troubleshooting. Expecting users to diagnose a silent OAuth failure caused by browser privacy settings is not exactly a great user experience.
19 de junio de 2026 2 respuestas
This has to be one of the worst plugins in the WordPress repository. I can’t even get the configuration screen to load and whenever the plugin syncs with Meta it eats up almost all of my server’s resources (32 GB RAM, 8 core CPU…).
18 de mayo de 2026 4 respuestas
Adding one more review noting that it does not work. I get stuck in connecting the plugin through Wordpress to my Facebook catalog. I get as far as clicking to continue to set up products – but it just closes the window for Facebook and takes me back to the admin page to ‘get started’ again with connecting my shop to Facebook & Instagram. I have wasted 2 days trying to figure out the issue, so I’m done with it. I will have to use something else.
10 de enero de 2026 1 respuesta
Always error try again. The support seems be absent.
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Colaboradores y desarrolladores

Este software es de código abierto. Las siguientes personas han contribuido a este plugin.

Colaboradores

“Meta for WooCommerce” ha sido traducido a 18 idiomas locales. Gracias a los traductores por sus contribuciones.

Traduce “Meta for WooCommerce” a tu idioma.

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Registro de cambios

3.7.5 – 2026-07-14

  • Fix – ci(release): grant actions:write so Prepare Release can dispatch the build by @vahidkay-meta in #3973
  • Doc – Update the contributor’s guide by @iodic in #3820
  • Tweak – Remove deprecated WhatsApp consent checkbox from checkout by @ukilla in #3886
  • Add – Feature CF7 Lead server tracking by @ukilla in #3944
  • Fix – Block CAPI unconditionally on invalid token; remove rollout switch by @rafael-curran in #3966
  • Fix – Fix intermittent connection save issue in /settings/update flow for missing page/ad account IDs by @ukilla in #3903
  • Fix – Release readme/stable-tag guardrails + fix WPFactory COGS deprecation by @vahidkay-meta in #3967
  • Update – Gate WhatsApp customer_events on onboarding completion (gate + rollout switch + onboarding-complete writers) by @ceciliazeng-wa in #3969
  • Fix – Fix/subscriptions renewal purchase capi by @ukilla in #3946
  • Dev – ci(release): release-workflow guardrails — block overlapping releases + clearer Set Stable Tag errors by @vahidkay-meta in #3961
  • Add – Add cache detection flag to Pixel agent string by @vahidkay-meta in #3948
  • Fix – Prevent orphan variation sync-field fatal during trash flows by @ukilla in #3963
  • Dev – ci: fail Prepare New Release if an open PR exists for the current stable version by @vahidkay-meta in #3965
  • Dev – ci: fix flaky E2E login, spread CI runners, auto-label Dependabot PRs (+ bump capi-param-builder) by @vahidkay-meta in #3960
  • Add – E2E test expansion by @iodic in #3917
  • Add – Optimize Dependabot checks by @iodic in #3925
  • Add – Add crash recovery support by @iodic in #3941

See changelog for all versions.